Advertising campaign for the French Building Federation

The film features a young woman Alice who rides a bicycle in a city without buildings. Passing in front of houses and businesses in the open air and without walls with their inhabitants seized in their activity or their intimacy, the young woman arrives in front of a door which opens to make way for a real city, full of life, construction sites and of construction. An invitation, spectacular and poetic at the same time, to join the many building trades

For young people, 12 videos are also broadcast on social networks featuring influencers including Denis Brogniart, Christophe Beaugrand, Loup, Lalou, Kelly Cruz…

Directed by : Julien Israel