Without complexes, he shows off to the face of the world: on Indian ice cream cones, as a guest-star of video games, in an undershirt in rap clips or even as a hipster with a neat look in trendy magazines. Hitler invades our daily lives! But where does this new trend come from? How did one of the greatest mass genocidaires of the 20th century become an icon of popular culture? Is Hitler (really) back?